Campaign mobilization

Vote protection is one day. Mobilization is the months before.

Election Edge turns ground work into a live map of who supports you, who is undecided, and what would move them. You campaign on evidence from the ground, months before the vote.

People crossing a busy street in a Nairobi neighbourhood, with shopfronts, motorbikes and a billboard behind them. — Photo: Nicholas Gray

The insightreach the people who move people

You do not have to reach everyone. You have to reach the people who move everyone.

A local hardware-association chair, a church elder, a market leader: their stance is a strong signal for the people around them. Mobilizers flag local leaders and community influencers as they go, so you spend your time where it changes the most minds.

What the field captures11 in the module

The ground engagement loop, captured.

Every conversation adds to the same picture: who they are, where they lean, what they care about, and who they sway. The app works offline first, so the field never waits for signal.

Voter profiles, offline
Build a profile in the field: contact, location and registration status. The phone works with no signal and syncs when it finds one.
Support stance
Mark each voter a supporter, undecided, or leaning to a rival, per race. The picture updates as your mobilizers move.
Issues raised
Record what each person cares about, so you know which issues to lead with at the next rally, and where.
Influence signals
Flag local leaders and community influencers as you meet them, so you map the network of influence, not only a list of names.
Support-density map
An area-by-area heatmap of where you are strong, where you are soft, and where you are exposed.
Turnout readiness
Days before the vote, work your supporter list: reminders and turnout, organised by area.
Incidents from the field
Log intimidation, irregularities, or other issues from the ground, with an optional evidence photo.
Area leaders on record
A directory of the person who runs each centre, with a name and a phone number. They do not need an app account.
Contacts imported, de-duplicated
Bring in the spreadsheet you already have. We catch duplicates on the way in, so the support map counts each person once.
Your own opinion surveys
Run a sampled poll with your own team: drawn sample areas, gender and age quotas, weighted results and a method statement you can publish.
Your own field guide on every phone
Publish the campaign's own wording, forms, and guidance to the app, so every mobilizer works from the same page.

Your own surveysa sampled poll, run by your team

Know what an area thinks, not only the people you happened to meet.

Contacts tell you about the people your team reached. A survey drive estimates a whole area. Election Edge draws where to go, your enumerators interview households there, and the results are weighted and published with the method behind them. Interviews are anonymous and never become contacts.

01
Draw the sample areas
Choose the county, constituencies or wards. Election Edge draws the areas in proportion to their registered voters, from a seed anyone can use to check the draw. An area is the households around a polling centre, or a whole ward or constituency.
02
Walk to the households
Enumerators start at the area's polling centre and the phone picks the direction. They call at every fifth household by default, work offline, and record every door: interviews, refusals and nobody home.
03
Fill the quotas, weight the results
Set gender and age quotas from official figures. The phone shows each enumerator what is still needed, and the results are weighted back to the quotas.
04
Check the work, publish the method
Interviews far from their area, one enumerator out of line with the rest, and quality call-backs are flagged for review. Every result comes with its margin of error and a plain method statement.

A survey drive is a quota sample within randomly drawn areas, not a random sample of individuals, and its method statement says so. Its results are kept apart from the polls you upload.

Supporters and opponentswin them over, with evidence

Map the opposition too. When you know who leans away and why, you can win them over.

Election Edge records stance and issues for everyone you reach, supporters and opponents alike. So you can plan the next rally around what moves undecided voters. By election day, the turnout list is already built. Vote protection guards the count; mobilization is how you earn it. See how we protect the count on the security page.

Now onboarding

Protect every vote,
from the doorstep to the declaration.

We take on a small number of campaigns and parties each cycle, so access is by invitation. Tell us about your race. We set up a short call, show you the platform live, and get you running if it is a fit.

Request access

Approved teams get a sign-in link after a short qualification call.

What happens next